7 Best Alexa.com Alternatives for Website Ranking and Traffic Analysis
Dec. 13, 2021What is Alexa.com?
It’s worth pointing out thatthe change doesn’t affect Alexa, the voice assistant behind Amazon’s smart home devicessuch as Echo speakers and smart displays. Alexa will continue to exist as a viable AppleSiri or Google Assistant alternative. Now that Amazon has decided to discontinue the Alexa.com website, you can check out similar options below.
Pros:
Cons:
Check outSemrush(7-day free trial, starts at $119.95/month)
Ahrefs is another household name in the digital marketing space and a popular substitute for Alexa among SEO experts. You can use this platform to optimize your website, see how your website fares against the competitors, explore keywords, track site ranks, and more. Withover 11.8 billion keywords across 10 search engines, Ahrefs is renowned for quality data metrics to give you actionable insights. If you truly want to explore the complete feature set, the pricing starts at $99/ month and goes up to $999/ month for enterprise access.
Pros:
Cons:
CheckoutAhrefs(7-day trial at $7, Starts at $99 per month)
If a pure website traffic comparison website is what you are after, Similarweb is what you should try without fail. Using Similarweb, you canview the global, country, and category ranks of websitesof your choice along with the engagement and region-wise traffic metrics.
You can also check out the direct competitors and compare their ranks and engagement rates. If your primary use case for Alexa.com was comparing website traffic, you should consider Similarweb as a capable alternative. You can also opt for the enterprise plan for unlimited results per metric and up to 3 years of web traffic data.
Pros:
Cons:
Check outSimilarweb(Free, Starts at $200 per month)
Another Alexa.com alternative worth trying out is Spyfu. With Spyfu, you can track your keyword rankings, check organic competitors, view PPC keywords of competitors, check competitor backlinks by keyword, and much more.
Pros:
Cons:
Check outSpyFu(Free, Paid version starts at $33/month)
Moz Pro is a full-fledged SEO suite with multiple tools, including link explorer, keyword explorer, and rank tracker. The company has also added acrawl feature to highlight content issuesthat could use optimization on your website. While Moz Pro is not an exact match (or alternative) to Alexa.com, it has powerful tools to optimize your website and track your site’s ranks. Moz Pro starts at $99 per month and goes up to $599 per month.
Pros:
Cons:
Check outMoz Pro(30-day trial, starts at $99/month)
If you are looking for a service to help with keyword research, analysis of domains, rank tracking, site audit, and competitor analysis, Serpstat has got you covered. Much like Semrush and Ahrefs, you get all of the standard features you would expect from an SEO tool. However, the data volume might not be as vast as the competition. As for the pricing, it ranges from $69 to $349 per month.
Pros:
Cons:
Check outSerpstat(Free, starts at $69/month)
To sum up our list of the best Alexa.com alternatives, we have Ubersuggest. The key features of Ubersuggestinclude domain overview, dashboard of top-ranking pages, keyword suggestions, content ideas, and backlink history. While the service is not as feature-packed as Semrush or Moz, Ubersuggest is beginner-friendly and gets the basics right.
Pros:
Cons:
Check outUbersuggest(Free, $29/month)
Alexa.com has long been one of the most convenient ways to analyze your web traffic. While its retirement will be sorely missed, there are feature-packed alternative solutions to help fill the gap. If you were on the lookout for a website like Alexa.com, we hope this guide helped you. In case you think a similar service should be on this list, let us know in the comments section below, and we will test it out.
Subin writes about consumer tech, software, and security. He secretly misses the headphone jack while pretending he’s better off with the wireless freedom.
