Airtel Xstream Premium Will Be an Umbrella App for Online Content
Airtel Xstream Premium will be an umbrella service that will aggregate online content from 15 Indian and global video streaming services. This list includes names likeSonyLIV,ErosNow, Lionsgate Play, Hoichoi, ManoramaMax,Shemaroo, Ultra,HungamaPlay, EPICon, Docubay, DivoTV, Klikk, Nammaflix, Dollywood, and Shorts TV.
Talking about the launch, Adarsh Nair, CEO, Airtel Digital said, “Airtel Xstream Premium is a game-changing innovation to democratize OTT content in India by solving the key challenges of content discovery, affordability, and distribution. As a unified digital platform, it’s a win-win proposition for customers and OTT players alike as we begin an exciting journey to make digital entertainment mainstream in India.“
The new service will compete with the likes of Amazon Prime Video, which apart from offering its exclusive content and more, provides content from Lionsgate Play, Discovery+, ErosNow, Hoichoi, Docubay, Shorts TV, Mubi, and Manorama. However, it is priced at Rs 179 per month as part of therecent price hike. That said, it includes other Amazon Prime benefits and is available for all.
The Airtel Xstream Premium service will be accessible on smartphones, tablets, laptops through the app or web, and on the TV using the Xstream set-top box. It isexclusively available for Airtel users for Rs 149 a month.
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