Amazon Adds Amitabh Bachchan’s Voice for Alexa in India; Here’s How It Works

Aug. 19, 2021

Afterpromising to add the celebrity voice of Amitabh Bachchanto its voice assistant last year, Amazon is finallyrolling outBig B’s voice to Alexa in India today. This is the first celebrity voice that Amazon added for Indian customers. You can access it via Amazon Echo smart speakers as well as the Alexa app and the Amazon shopping app.

“Amit Ji, Tell Me a Joke”

Following the addition of Bachchan’s voice, users canuse the wake word “Amit Ji”to summon the voice. So, as a user, you will be able to ask “Amit Ji” to play a song from the movie Kabhie Kabhie. He will not only play the song but also share an interesting behind-the-scenes fact. Moreover, you could ask Bachchan Ji to crack a joke or wish you a happy birthday in his own signature style.

As per Amazon, like its standard Alexa voice, Bachchan’s voice is also driven by its AI systems. So, as you interact with the voice more, it will become more personalized. It utilizes deep learning and neural network-based models and text-to-speech (TTS).

Now, for those wondering how to enable Amit Ji’s voice on the Alexa app or your Echo device, follow the steps below to activate it right away.

From Alexa-enabled Devices:

From Amazon Shopping App (Android Only):

Now, before you go ahead and buy Amit Ji’s celebrity voice to personally speak with the Shahenshah, get a sneak peek right here:

So, these are the ways to activate Mr. Bachchan’s voice on your Alexa-enabled devices and mobile apps. Once set up, you can ask “Amit Ji” to tell you jokes, tongue twisters, or one of his father’s amazing poems. You canuse English or Hindi languagesto interact with Mr. Bachchan on your Echo devices, However, on the Amazon shopping app, the celebrity voice will only respond to English commands as of now. So go ahead and give it a go!

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