Apple Says 128GB on iPhone 15 Is ‘Lots of Storage’ and It’s Laughable
Mar. 19, 2024Today, Apple released an advertisement on YouTube with the title “iPhone 15 storage,” proudly flaunting the 128GB storage on the iPhone 15. The ad shows a user trying to delete photos on his iPhone 15 in an attempt to save storage, the background music plays “Don’t Let Me Go” by Terrace Martin. The ad ends with a message “Lots of storage for lots of photos,” and “Relax, it’s iPhone 15”.
When you click a photo on iPhone 15 in 1x focal length and JPEG Max format, it comes out to be around 7.5MB. Considering the size of a single photo on iPhone 15 utilizing the 48MP camera, I don’t think 128GB is “lots of storage”. If you record a 4K resolution video on an iPhone 15, a 20-second video turns out to be in the ballpark of 126MB, again undermining Apple’s claims.
From my experience, those 4K 60fps videos and photos will fill up the storage faster than light. I own the iPhone 13 base variant with “lots of storage” and at one point I had to think about deleting apps or photos to free up the storage. Whensystem data on iPhoneseats up around 4GB on average and with every iOS update, the storage space wanes, Apple’s cost-cutting pinches you.
Do you think the 128GB storage on the iPhone 15 is lots of storage or are you not a part of Apple’s marketing team?
With 6 years of experience as a writer and editor in the tech media industry, Anmol is an enigmatic savant in all kinds of tech. He loves to scour internet for new information. When not conjuring words, Anmol can be found watching Manchester United matches or glued to his MacBook watching re-runs of his favorite TV shows for upteenth time.
