boAt Leads Indian Wearable Market in the First Half of 2022: IDC

Aug. 17, 2022

Indian Wearable Market Grew in 1H22

As for the watch segment,Noise made its way to the first position with a market share of 28.5%. The second position was taken by Fire Boltt with a 24.8% share, while boAt stood in the third spot with a share of 19.7%. The fourth and the fifth positions were taken by Samsung (3%) and Titan (2.6%), respectively.

Hearables accounted for 72.6% of the overall wearables category, with TWS taking up half of the share and seeing growth of 187.4% YoY. Yet again,boAt led this segment with a market share of 42.8%, followed by Noise in the second position (8%), Boult Audio in the third place (6.1%), Mivi in the fourth spot (5.4%), and OnePlus in the fifth position (4.5%).

Additionally, the overall watch market grew by 298.4% YoY, while the fitness band market saw a decline in growth by 63% YoY.

Started off as a stranger but tech is more like a good friend, thanks to over 5 years in the industry. While everything is attractive about tech, phones, social media, and quirky gadgets attract me the most. When not working, I find my solace in shopping and everything that concerns doggos!