CES 2023: L’Oreal’s New Makeup Applicator Concept Uses AR for the Fine Finish
Jan. 4, 2023L’Oréal HAPTA and Brow MagicIntroduced
L’Oréal’s Brow Magic will help people get the perfect brow shape at home based on their facial features. It is developed in collaboration with Prinker, which deals in printed and non-permanent tattoos.
The Brow Magic applicator usesL’Oréal’s Modiface AR technologyto examine the face and recommend microblading, micro-shading, or filler effects. It has 2,400 tiny nozzles and a printing tech (with up to 1,200 drops per inch (dpi) printing resolution) to provide that fine brow shape in a matter of a few seconds.
Another product is L’Oréal’s HAPTA is the first handheld, ultra-precise computerized makeup applicator, which will helppeople with limited hand and arm mobility, apply makeup. The product uses the technology by Verily, which is owned by Alphabet. Verily’s Liftware levels the utensils’ attachments so that people can eat with ease.
The HAPTA applicator uses built-in smart motion controls and works with customizable attachments, which can enable people to open packages and precisely apply makeup. The magnetic attachment can be rotated by up to 360 degrees and has 180 degrees of flexion. It has a ‘clicking’ feature, which sets a desired position and even locks it.
Started off as a stranger but tech is more like a good friend, thanks to over 5 years in the industry. While everything is attractive about tech, phones, social media, and quirky gadgets attract me the most. When not working, I find my solace in shopping and everything that concerns doggos!
