Global Smartphone Shipments Down in Q1 2023 but Apple Grows!

Apr. 28, 2023

Samsung Still Leads the Pack, Though!

The decline has been ongoing for the past five quarters (including this one) due to limited consumer demand, inventory build-up, and supply-chain issues due to the Covid-19 pandemic. Samsung’s revamped Galaxy S and Galaxy A portfolios led to a quarter-on-quarter recovery, making it the only leading vendor to achieve this feat. Samsung shipped 60.3 million smartphones, which allowed it to retake the number one spot, with a22% market share.

Xiaomi came in third with30.5 million shipmentsand an 11% market share but also experienced the largest decline in market share on a yearly basis. Oppo and Vivo took the fourth and fifth spots with 26.6 million and 20.9 million shipments, respectively. While Oppo has a share of 10%, Vivo got an 8% market share.

So, what do you think about the recent data? Let us know your thoughts in the comments below.

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