McLaren Partners with Google
Under this collaboration, McLaren will use 5G-enabled Android devices and Chrome browser across its operations. This includes practice sessions, qualifying matches, and races to support the drivers and team.
“McLaren Racing represents the very best of what’s possible on a racetrack across performance, inclusion and sustainability, and those are values we share at Google. We’re bringing more innovation to platforms, like Android and Chrome, and seamlessly connecting them to other Google services to optimize McLaren’s race day performance,”said Nicholas Drake, VP of Marketing, Google.
Meanwhile, here’s what McLaren Racing CEO Zak Brown had to say regarding the partnership:“We are absolutely delighted and proud to welcome Google to the McLaren Racing family. Google is a global leader in technology and has been a ground-breaking innovator in connecting people around the world. By integrating platforms like Android and Chrome across our operations, our team will be better supported to focus on driving performance.”
It is quite interesting to see Google jump on the premium car manufacturer partnership bandwagon and collaborate with McLaren for its advertising efforts.
Subin writes about consumer tech, software, and security. He secretly misses the headphone jack while pretending he’s better off with the wireless freedom.