Affordable Smartwatches Led Market Globally
It is highlighted that the overall smartwatch market globally was driven by basic smartwatches with a YoY growth of 35%. This segment sawNoise in the first position with a share of 25.2% in India(it got the third position globally), followed by Fire-Boltt with a market share of 24.6%. boAt came third with a share of 16.8%, Xiaomi came fourth with a share of 4.2%, and Huawei stood in the fifth spot with a 3.2% share.
As for the HLOS smartwatches (the ones that run the high-level OS),Apple contributed to 56% of the overall shipments. It also saw YoY growth of 48%. Samsung had a share of 22.3% and came second. This was followed by Amazfit (7.1%), Huawei (6.4%), and Garmin (4.5%).
The report further highlights that China saw a 28% YoY decline due to the “zero-COVID policy and the subsequent economic downturn.” So, what are your thoughts on this? Let us know in the comments below.
Started off as a stranger but tech is more like a good friend, thanks to over 5 years in the industry. While everything is attractive about tech, phones, social media, and quirky gadgets attract me the most. When not working, I find my solace in shopping and everything that concerns doggos!