iPhone Features You Can’t Use If You’re Not in the EU

Mar. 27, 2024

While Apple added some big and small changes to its policies, some of them are extremely exciting. In this article, I’ve listed the best EU-exclusive iPhone features that no one else would get. If you’re living outside of the EU, like me, these features will make you realize what you’re missing out on. Trust me, you’re gonna envy the EU iPhone users after knowing these perks.

1. Access to Third-party App Stores

Finally, with iOS 17.4, EU users have the freedom to accessalternative app stores.Now, that means iPhone users in the EUcan download third-party marketplaces. This is where they can install apps that may not be available on Apple’s official App Store. Apple has ‘split the App Store in two’ to comply with the DMA. Now, the App Store has two versions. One is the EU-only version that allows access to third-party app stores. The other version will remain the same for all the other countries.

Any app developer has the freedom to create an app marketplace for iPhone users. Also, theycan use third-party payment mechanismsfor purchases. All they have to make sure that they meet Apple’s criteria for customer support, customer experience, fraud prevention, and more. McPaw’sSetapp has already launched its alternative app storeon the iPhone in the EU. Of course, Apple won’t offer the much-opposed sideloading feature for free. To make sure it still makes money,Apple will charge a commissionof 50 euro cents per install to the app developers. This will be applicable once the app reaches 1 million downloads annually in the EU.

Besides this, the company has explicitly mentioned apps that are distributed throughthird-party app stores won’t support certain features. These include features like Screen Time and restrictions on in-app purchases. These features aren’t supported because Apple won’t promote purchasing apps through alternative app stores.

Well, whatever the reasons and conditions, sideloading is one of the major changes Apple introduced for its EU customers.

Another iPhone feature that would be limited to the EU is the liberty touninstall Safari entirelyandswitch to third-party web browsers. Well, this has to be a huge change by Apple to comply with the Digital Markets Act. With iOS 14, Apple allowed iPhone users tochoose their own default web browser.That said, there was no way to uninstall Safari, Apple’s built-in browsing option.

Thinking about Apple’s business model and its obsession with locking users into the iPhone system, it would be quite hard for the giant to open up its walled garden for the competition. Well, it had no other choice but to offer this option.

Another EU-exclusive iPhone feature that will make other users jealous is the freedom todownload iOS apps directly from a websiteowned by the developer. Yes, you’ve heard it right! Honestly speaking, I think it’s one of the most significant DMA-inspired changes yet. As long as the app developers are ready to comply with Apple’s strict guidelines, they have permission to distribute iOS apps in EU markets without needing a separate app store.

To make this happen, Apple is all set to launcha new Web Distribution featurevia a software update, later this spring. To use this feature, developers will have to agree to the new App Store business terms that include a new commission rate. Developers will have to pay the Core Technology Fee of €0.50 for every first annual installation after one million installs. On top of it, developers have to meetcertain eligibility criteriato distribute their apps via a website.

So, later this year, iPhone users in the EUcan download their favorite apps right from a website. I mean how cool is that! I genuinely envy EU users on this.

Apple also made some significant changes to its contactless payments policy as a part of the DMA-compliant. Developers can now offer their own tap-to-pay solutions from within their banking or wallet apps while maintaining user security and privacy. Now, it means iPhone users in the EU caninitiate NFC payments directly from a third-party banking appor wallet app, without the need forApple Payor the Wallet app.

Moving on, users can also choose andmanage their preferred default contactless payment appvia a new setting for contactless payments. Once chosen, the default contactless payment app can be launched by double-clicking the side button on the iPhone. The app will also launch when the iPhone detects an NFC field at compatible terminals.

Apple also announces some additional perks for EU developers. To comply with the EU’s DMA, Apple introduceda new request formto allow iOS app developers torequest additional interoperability with iPhone hardware and softwarefeatures. For reference, Apple already provides developers with more than 250,000 APIs that allow them to access iPhone features and frameworks such as Bluetooth, microphones, cameras, SiriKit, HealthKit, and more.

Going forward, EU developers can submit requests for additional iPhone features and technologies for use in their apps in the EU. The giant will examine these requests on a case-by-case basis. And, if they are technically feasible and adhere to the Digital Markets Act, Apple will release additional APIs in future iOS updates.

Since Apple introduced a handful of App Store changes in Europe, the giant will also provide all the developers across the globe with updated analytics. Over 50 new reports are now available through the ‌App Store‌ Connect API so thedevelopers can closely analyze their app performance. Some of the new metrics include Commerce, App Usage, Engagement, and Framework Usage.

Those were the 5 new exclusive iPhone features that only EU users will enjoy. At the moment, no other country, not even the US has access to these features.

Interestingly, this exclusivity story might change soon. Recently, The US Department of Justice (DOJ) filed anantitrust lawsuit against Applefor the iPhone ecosystem monopoly. The US government alleges Apple’s practices raise prices for consumers at the expense of locking users into its ecosystem. Also, it purposely puts restrictions on the app developers to crush the competition.

Since the DOJ is all set to shake up Apple’s business model and iPhone ecosystem with its ambitious lawsuit, we might see Apple extending some of its EU exclusives to the US. Or maybe, Apple is cooking something special for iPhone users in the US.