New Apple Products Could Be Unveiled This Week; What to Expect

Mar. 4, 2024



With the onset of March, the excitement for new iPads and Macs is at its peak. While we expected to witness the launch event later in March, a new report has surfaced claiming Apple will announce its new products this week via press releases.

This rumor came after Bloomberg reported that Applewon’t hold a traditional eventto unveil its new iPad and Mac models. Instead, the Cupertino tech giant will announce them via“a series of online videos and marketing campaigns.”

The report didn’t offer any specific details about the launch date or what new Apple products are to be announced. There are rumors about new iPads, Macs, and accessories. However, it’s still unclear what Apple will exactly announce this week.

Bloomberg’s Mark Gurman reiterated that Apple has plans to announce a new iPad Air, a new iPad Pro, and new MacBook Air models. In addition, we might see them refresh the Magic Keyboard and Apple Pencil accessories for select iPads.

Gurman also believes that Apple won’t hold a dedicated event, and plans to announce the products on its website at some point in March or April. According to leaks and suggestions,Apple is all set to launch a lineup of productsin the March-April window:

Reports also stated that Apple is likely to launch a“special version of iOS 17.4 with support for the new hardware”that we might see at the end of March. The first version of iOS 17.4 will be released this week.

To sum up, though we know Apple could make some exciting announcements this week, it’s currently not clear which new hardware it will unveil. It might be possible that this week’s launches are for new iPhone cases and Apple Watch band colors, with the iPads and Macs, coming by the end of March alongside the special iOS 17.4 version. Well, whatever Apple is cooking, it’s worth keeping an eye onApple’s Newsroom pagethis week.