Oppo Collaborates with Hasselblad for Find X5 Pro’s Cameras

Feb. 15, 2022

After OnePlus, Oppo has now entered a three-year strategic partnership with Hasselblad, a popular name in the camera industry. The collaboration will lead to the development of “industry-leading” camera technologies for the Oppo Find X lineup. Here’s everything you need to know about this partnership.

Oppo Will Use Hasselblad’s Camera Expertise

The Oppo-Hasselblad collaboration will focus on advanced imaging solutions, specifically in thecolor science department to bring about morenatural colors with the use of Natural Color Calibration. This will also be applicable for natural skin tones in the portrait mode.

The partnershipcomes after Hasselblad collaborated with OnePlus, Oppo’s sister brand for its OnePlus 9 series last year. OnePlus used Hasselblad’s color science expertise for natural colors, which has been further improved with the recently launchedOnePlus 10 Pro.

Commenting on the partnership, Oppo’s Chief Product Officer Pete Lau said, “Following the success of OnePlus and Hasselblad’s collaboration in the past year, we are very pleased to see the partnership enter a new stage of development, giving more users around the world a chance to enjoy the legendary Hasselblad mobile imaging experience. Camera color performance has always been a focus for OPPO and a part of Hasselblad’s DNA. We are very excited to be able to explore the future of the Hasselblad Camera for Mobile together.“

Some Hasselblad goodness will be clubbed with Oppo’srecently introduced MariSilicon Ximaging NPU, both of which are expected to result in a “world-class photography” experience.

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