PhonePe Introduces Its App Store with No Fee for In-App Purchases

Sep. 25, 2023

With an aim to rival Google’s monopoly, here’s another Indian player to launch its app store. PhonePe has now introduced the ‘Made in India‘ Indus Appstore developer platform with a number of perks like no fee on in-app purchases. Here’s a look at the details.

PhonePe’s Indus Appstore Makes its Entry

The Indus Appstore, as per PhonePe, will help make a new way for app developers to attract Android users in India who currently rely on the Play Store. For this, there are a number of attractions too. For starters, there won’t beany fee for in-app purchases, which otherwise goes up to 30% in the case of the Google Play Store and Apple’s App Store.

Secondly, Indus Appstore won’t charge anything for developers to list their apps in the first year. This will become chargeable thereafter but developers will have to pay a nominal fee. Although, there’s no word on the details as of now.

Developers will also get to list their apps in12 Indian languagesapart from English and will also get an India-based support team for the ease of getting their queries solved on time. Plus, there will be real-time analytics and AI-powered real-time monitoring of important details. For new apps, PhonePe has the Launch Pad for better discoverability. For users, there will be timely and faster app updates.

PhonePe hasopened doors for developersto register on the Indus Appstore and list their apps viawww.indusappstore.com.

Started off as a stranger but tech is more like a good friend, thanks to over 5 years in the industry. While everything is attractive about tech, phones, social media, and quirky gadgets attract me the most. When not working, I find my solace in shopping and everything that concerns doggos!