Samsung Acquires the Highest Market Share Globally Since 2017: Counterpoint
May. 31, 2022Samsung Leads the Global Smartphone Market
It is said that Samsung’s growth in the smartphone industrywas fueled by itsflagship Galaxy S22 seriesand its budget-focused A-series smartphones. However, some of the major factors that boosted the company’s market share were its healthy measures for supply chain management and maintenance of a balance between the demand and supply, allamidst a global chip shortage.
Samsung alsomade a huge impact in the Indian smartphone sector, despite heavy competition from brands like Xiaomi, Realme, Oppo, and OnePlus. The Korean giant also provided attractive discounts and promotional offers for its products in some of the core markets in the US, India, and Latin America, which led it to become the largest smartphone brand in the world.
Meanwhile,Apple’s growth in the global smartphone market fell to 15%in terms of smartphone sales. The tech giant was followed by Xiaomi, which stood with only 12% of the total market share. You can check out the growth chart of all three companies in the last five years attached right below.
A geek at heart, you’ll find me fidgeting with an iOS device or sitting in front of the laptop, scouring the internet to find interesting technological innovations. In my free time, you’d find me playing Valorant or listening to Pink Floyd.
