Tesla Design Chief Criticizes Apple; Says “There’s Nothing to Look Forward To”
Feb. 13, 2022When Apple releasedthe first iPhoneback in 2007, it revolutionized the smartphone industry. Since then, the Cupertino giant has unveiled various products with unique designs, thanks toformer chief designer Jony Ive, who isknown for his design skills. However, the company has been releasing its latest iPhones, iPads, and Mac with the same old design language. And for that, Tesla’s design chief recently criticized Apple for its design principles.
Tesla Design Chief Criticizes Apple’s Design Choices
In a recentpodcast interviewwith Spike Feresten of Spike’s Car Radio, the chief of design at Tesla, Franz von Holzhausen bashed Apple’s design choices and stated that there is nothing“to look forward to”when it comes to their products. Holzhausen further mentioned that Apple’s devices are“just a continuation”of its previous product designs and come with slight refinements.
“The sad part about Apple products now, there’s nothing to look forward to. I feel like it’s a continuation, it’s just a slight refinement on the same thing. Inspirationally, it’s been hard to get super motivated by what they’re doing,” said Holzhausen during the podcast.
Hence, the criticism from the Tesla executive, who has designed Tesla’s Model S, Model 3, Model X, and the unreleasedCybertruck, is fair. Further, Holzhausen went on to criticize the Apple Watch, saying that he has not“really found much purpose to it, other than the fitness part,”though he wears one himself. However, ifApple acquired Tesla when Elon Musk wanted it, I’m sure Holzhausen wouldn’t be saying this!
So, what do you think about Franz von Holzhausen’s statement on Apple’s design principles? Do you agree with his opinion? Let us know your thoughts in the comments below.
A geek at heart, you’ll find me fidgeting with an iOS device or sitting in front of the laptop, scouring the internet to find interesting technological innovations. In my free time, you’d find me playing Valorant or listening to Pink Floyd.
