TikTok Might Make a Comeback in India as ByteDance Looks for a Partnership
Jun. 1, 2022If you are a TikTok fan in India and have been using VPNs to access the platform following its “permanent” ban in the country, we have some good news for you. TikTok might soon officially make its return to India as ByteDance, the parent company of TikTok, is looking to join hands with an Indian firm. Check out the details below right now!
TikTok Might Soon Relaunch in India
However, according to a recentreportbyThe Economic Times,ByteDance could partner with a Mumbai-based company named Hiranandani Group to bring TikTok back to India. Hiranandani Group, for those unaware, is a big name in the real-estate sector in India. It was established back in 1978 by Surendra and Niranjan Hiranandani and currently has multiple projects in metro cities like Mumbai, Bangalore, and Chennai.
The company also hasmany operational data centers under Yotta Infrastructure Solutionsand also launched a consumer services platform named Tez Platforms. It expects to invest up to Rs 3,500 crores in new businesses in the next 2-3 years.
However, much like whatKrafton faced with BGMI,ByteDance will need to follow certain authoritative rules set by the government to operate in India. They will need to store user data locally in India and might also have to rename its brand. ByteDance could use Hiranandani’s reach and resources such as the Tez platforms and the data centers to support its technical infrastructure for this.
Economic Times reached out to a senior government official regarding the situation, and he said that“there have been no formal talks with us yet. But, we have been informed of the plans. As and when they come to us for approvals, we will examine their request.“
Now, it is worth mentioning that if and when TikTok makes its return to India, it would have to face heavy competition from some major players likeInstagram Reels, YouTube Shorts, and more such platforms that have gained popularity in India while TikTok was legally banned in the country. Nonetheless, none of the above platforms have been able to gainthe amount of popularity as TikTokin the recent past. So it will be interesting to see how ByteDance manages to deal with the government to bring back TikTok. Stay tuned for further updates, and let us know your thoughts in the comments below.
A geek at heart, you’ll find me fidgeting with an iOS device or sitting in front of the laptop, scouring the internet to find interesting technological innovations. In my free time, you’d find me playing Valorant or listening to Pink Floyd.
