Tim Cook Reiterates Ground-Breaking Generative AI Features Will Arrive in 2024

Feb. 29, 2024

“Incredible breakthrough potential for generative AI, which is why we’re currently investing significantly in this area. We believe that will unlock transformative opportunities for users when it comes to productivity, problem solving and more”- Tim Cook

Apple CEO’s made several official statements about the company’s major AI plans so far. Back in November, Cook disclosed that Apple was “investing quite a bit” in AI. Then, a few weeks ago, Cook confirmed thatApple’s Generative AI features are coming later this year.Image Courtesy: Shutterstock

For the past few months, multiple rumors surfaced that hint at Apple’s plans to add generative AI features iniOS 18.In fact, the upcoming iOS 18 is likely to be thebiggest iPhone software update in Apple’s history. It will bring smarter Siri 2.0 and extend several AI features across the built-in iOS apps.

At the shareholders meeting, Cook said that Apple has been using AI in its products already but the company is now ready to roll out more direct generative AI features to users this year.

He further said, “Every Mac that is powered by Apple silicon is an extraordinarily capable AI machine. In fact, there’s no better computer for AI on the market today.”

It will be interesting to see how Apple takes up the charge in the Generative AI league, the space to which it hasn’t made an entry yet. Or, does Cook mean Apple will break new ground in its own AI technologies? SinceApple completely shelved its Electric Car projectand shifted its complete focus to AI, Cook is certainly talking about competing with others.